Massive Newspaper Outreach Campaign – Ongoing . . .

[Note: As always any sample messages, letters, etc. that we provide are just that, “samples.” The samples are just what we’re sending out from this end and you are strongly encouraged to use your own judgment, voice and perspectives. Our prose, tone and approach can always be improved upon and quite frankly a good mix of perspectives is better than following our samples verbatim. IF YOU HAVE A PERSONAL STORY PLEASE SHARE THAT, NOTHING IS BETTER! We don’t do messaging for the group (nor do we aspire to) or ever speak for the group, but instead merely facilitate our members’ ability to speak at once for more power and volume. If you’re a “professional communicator” or would like to help with recruiting, research, administration, etc. shoot us a note and we’ll be happy to get you involved. There is no lack of work to be done.]


Coast-to-Coast Newspaper Outreach to Every Single Newspaper in America . . .

[We’re looking to build out a state-by-state data base of newspaper contacts, but more on that in a moment.] In the meantime, every member has the time to hit a few newspapers each day in their state. We'll be at this effort for weeks, probably more than a month, so plan accordingly. The list for each state we’re providing is huge and all we want from each member is to haphazardly or systematically hit several each day. DO NOT GO IN ALPHEBETICAL ORDER, (unless you can hit the entire list over the course of a month or so, if you can hit the entire list volunteer to help with our database project, see info. below) we want to get coverage all over each state. Just track what publications you’ve hit and do as many as you can fit in each day and don't forget to save your list of addresses somewhere. We expect duplication and we want duplication by different members within each state. It’s a numbers game - huge numbers equal more coverage . . . it’s just that simple. PLEASE KEEP US POSTED ON ALL COVERAGE YOU SEE, BOTH PRINTED AND ELECTRONIC . . . IF POSSIBLE LINK US OR SEND A COPY TO hr3149@gmail.com

HOW TO GUIDE:

1) Find your state via the linked listing below (Hawaii, Oregon and Washington State are omitted because they have legislation already).

State-by-State Directory of Newspapers/Publications

http://hr3149.blogspot.com/2010/04/activity-requests-newspaper-outreach.html

2) Just start clicking somewhere within the list (NOT alphabetically) and work your way through the list week after week as we move forward. We don’t expect anyone to make it through an entire state’s list. Each newspaper/publication site will take about 60 seconds max to get the contact points . . . if it takes longer than that you’re wasting your time. If it’s not fast and easy, forget it and move on to the next publication’s site. This is about numbers of contacts 100% . . . so keep it simple and fast!

3) 98% of the sites are organized the same way. Upon arrival, zip all the way to the bottom of the home page and look for “contact, contact info.” etc. Drill down into the news department and find the “editor, managing editor” and a couple of “reporters.” If that doesn’t work, find “About Us” somewhere on the site and search out “contacts” and perform the same exercise. Every site is somewhat different, but generally “contact, news” or “letters to the editor” will get you where you need to go. If you can find “political reporters, business reporters, career reporters,” etc. great – that’s even better. Some pubs are so small that they will have one contact point only, grab that. Again, this is 100% a speed and numbers exercise!

4) Every e-mail address you find, copy it into MS Word, or Excel if you prefer and just keep adding to your state list.

5) Then use the sample letter below, edit it if you like, or create your own to e-mail each contact point on your list. Just shoot them out like rapid fire bullets to as many publications as possible. It’s all about numbers!

Sample Letter Linked Below . . . (BTW: Polished and Improved from Last Week's Version)

http://hr3149.blogspot.com/2010/04/sample-letter-for-newspaper-outreach.html


Strategy, Goals and What This Effort will Get Accomplished

http://hr3149.blogspot.com/2010/04/strategy-goals-and-what-this-effort.html